EU AI Act and AI disclosure

Disclose AI use, in a standard everyone reads.

Since August 2026, the EU AI Act has asked for AI-generated and AI-edited content to be disclosed. Reconize writes that disclosure into the file as Content Credentials: signed, readable by software, and carried inside the file, not in a caption someone can delete.

Download on the Mac App Store How disclosure works
What the Act asks

Transparency rules, in force since August 2026.

Article 50 of the EU AI Act set transparency duties for AI-generated and AI-edited content, applying from August 2026, with some transition periods. It points toward open labels that software can read, the kind Content Credentials provide. Read the Article 50 guide →

If you make AI output

Label it so software can read it.

Providers of generative AI must make sure synthetic image, audio, video or text output is labeled in a form software can read and detect as artificially made or changed, as far as technically possible. Signed Content Credentials are one such label.

If you publish it

Disclose deepfakes and synthetic media.

People who publish a deepfake image, audio or video, or AI-generated text meant to inform the public, generally must say it was artificially made. A signed statement in each file is a clear way to say so.

Studios ask too. Netflix asks production partners to disclose generative AI use and keep records of the tools involved. A signed statement in each file is that kind of record.

How Reconize helps

Disclose it once. It travels with the file.

1

Say how it was made

Mark a file as AI-generated, AI-assisted or captured, with an optional note on the tools used. Reconize signs that into the file's Content Credentials, using the labels other tools already understand.

2

Add No AI Training

Turn on No AI Training to record your opt-out in the signed credentials and in the hidden mark, so it travels inside the file rather than in a robots.txt nobody reads.

3

Anyone can verify it

Verify the file free in your browser, in the Reconize app or in any Content Credentials tool, and the disclosure shows plainly: what was declared, by whom, and when. Your file is not uploaded.

Informational, not legal advice

Reconize is a tool for making disclosures, not a compliance service. To be precise:

  • This page explains the standard, not your obligations. Whether Article 50 applies to you, and how, depends on your role, your content, and official guidance. Check with your own legal counsel.
  • Reconize records the disclosure you make and reads back disclosures others made. It does not detect AI, and it does not decide whether a file needs a label.
  • No AI Training is a stated preference that travels with the file. It is a clear signal to honest actors, not a technical guarantee that no one trains on it.
  • Content Credentials are a strong, standards-based way to disclose: a clear signal, not an enforcement mechanism or a guarantee of compliance.
Who this is for

One declaration, two very different people.

The independent creator who uses AI

You work with AI in the loop and want to say so honestly, in a form software can read, that lines up with the Act's transparency rules and travels with your work wherever it's reposted.

See Reconize for video and film →

The publisher or production company

You publish or hand off AI-generated media and need a clear record, file by file, of what was declared, made as part of your normal signing.

How checks work →

Disclose AI honestly, in a standard everyone reads.

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